GROWTH - GAIMIN's Marketing Strategy
We have a comprehensive marketing and sales strategy, which includes strategic partnerships designed to reach our target market effectively.
GAIMIN Acquires Users by Offering Them:
A superior Web3 gaming platform.
Access to an exciting new generation of Web3 games.
Web2 games with Web3 integrations, facilitated by GAIMIN's gamer developer tools.
True ownership of interoperable, cross-game, utility game assets.
Passive rewards to fund their gaming.
A gaming community.
Professional esports teams to build user loyalty and engagement.
The ability to "Watch and Earn" by viewing Twitch streams through the GAIMIN innovative streaming integrations.
And more features are being developed.
Go To Market Strategies
Our marketing and sales strategy is designed to increase awareness, build trust, and ultimately drive downloads of our platform. By leveraging the power of our Gaimin Gladiators esports organization and championship-winning teams, together with a combination of strategic partnerships, community engagement, social media, and digital marketing strategies we believe we can reach our target market and achieve our business objectives.
Here are our main go-to-market strategies:
Gaimin Gladiators
Gaimin Gladiators is our professional esports organization with multiple championship-winning teams, including the world's top-ranked Dota2 team and 4 times European Championship PUBGM team.
Billions of impressions in the esports and gaming communities via live events, streaming, articles, and esports growth.
Powerful, growing fan base and social media following with strong engagement and loyalty
Huge presence and credibility in the gaming and esports worlds.
Key Partnerships
We seek strategic partnerships and collaborations with other companies and organizations in the gaming and blockchain industries to expand our reach and accelerate our growth.
BNB Chain - click here for more information
BNB Chain and GAIMIN will collaborate to support developers in building and launching Web3 games to accelerate the growth of blockchain-based games within the broader gaming category.
“We selected GAIMIN to become our first partner for a Web3 esports growth initiative after reviewing their business model and assessing their ability to reach the global gaming community. We are particularly excited by GAIMIN’s approach to developing Web3 based technologies that allow games, developers, and most importantly gamers, to benefit from this growth market,” - Walter Lee, Partner Growth and GameFi Leader at BNB Chain.
Snackclub/Loud.gg
"Snackclub/Loud.gg is one of the world's largest gaming communities, and will collaborate with GAIMIN to promote games to their userbase."
Blockchain Game Alliance - click here for more information
“We are delighted to announce our new Alliance member, GAIMIN. With their focus on a Web3 gaming platform, gamers will be empowered to play Web3 games and developers will be able to integrate Web3 technologies into their games, creating an exciting future for the gaming community and delivering real social impact.”
Sophiaverse, Hanson Robotics, and SingularityNet Foundation - more information
The synergy with GAIMIN and associated businesses drive forward the adoption of AI technology and builds a larger community for AI and Web3 integrated services. GAIMIN will enable us to quickly and effectively process data for AI-based LLM, and deploy our solutions across revolutionary highly scalable, distributed Web3 infrastructure. - David Hanson, a SophiaVerse Founder
Game Launcher and Developer tools
Launching other developers' games through our game launcher platform GAIMIN will benefit the users that the game will generate (who will have to download the GAIMIN platform)
GAIMIN Platform Built-in Viral Elements
Referral program to encourage sharing with friends (30% ongoing rewards).
Gamification (in development, inc. fully gamified onboarding).
Watch and Earn (Live Streaming)
GAIMIN has developed an integrated "Watch and Earn" feature using Twitch's developer tools.
When a user watches a stream, they are rewarded with GMRX based on the amount of time they watch the stream.
Streamers will be incentivized to promote the app to their followers and use the streamer's NEP referral link to download and install the app.
The streamer will be incentivized to promote this facility as they will earn 10% of the rewards generated by their followers along with 10% of the next layer of NEP referrals.
Currently, users can donate to streamers from within the app, and GAIMIN will be enhancing the functionality and options available to both followers and streamers to further incentivize both the streamer to promote their participation through the GAIMIN platform and followers to view the stream through the GAIMIN platform and passively earn rewards.
Digital Marketing Strategies
Paid advertising: Gamers can easily be found and reached by paid advertising on channels such as Twitch, Spotify, Facebook Gaming, and others. The number of gamers who can be reached via these advertising channels is in the hundreds of millions.
Social media marketing: We use social media platforms like Twitter, LinkedIn, and Facebook to promote our brand and connect with our audience. Our social media campaigns are designed to generate engagement, drive traffic to our website, and increase our reach.
Content marketing: We produce high-quality content, such as blog posts, videos, and whitepapers, to educate our audience about our project and the benefits it offers. Our content is optimized for search engines to increase visibility and attract organic traffic to our website.
Influencer marketing: We collaborate with influencers and thought leaders in the gaming and blockchain industries to amplify our message and reach a wider audience.
Community engagement: We actively engage with our community through channels like Discord, Telegram, and Reddit. We host regular AMA sessions and engage in discussions to answer questions and address concerns.
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